Joyce Chen

Blue Law Web Design

Blue Law Web Design

Mockup1.jpg
 
 
 
In Ohio, it is illegal to get a fish drunk.
 
 

The objective of this project was to create a cohesive Ad Council PSA Integrated Campaign for a blue law. A blue law is a law that prohibits commercial activities on Sunday. This campaign consisted of three billboards, mobile and desktop designs. The campaign, while informative, reveals the information in a very playful way. The combination of the colors, shape language, and quirky animations creates an inviting platforms for users to explore.