Joyce Chen

Clear Creek Park

Clear Creek Park


Clear Creek Park is a family-oriented, community park located in Shelby County, Kentucky. Clear Creek Park is part of Shelby County's park system and remains to be the main hub of activity for the park system. While most of the park's visitors are local residents, the county is projected to grow up to 30% in population. Due to this population growth, the park has been welcoming more new visitors. 

As a result, the current identity system, specifically their wayfinding throughout the park has proved to be insufficient. This project's objective is to re-vision the current wayfinding system as well as rebrand their identity system. 

Reimagining the park with a pop of color.
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