Joyce Chen
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Gotham Process

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The choice of vibrant colors and food photography reveals the playful sides of Gotham. 

This typographic zine celebrates Gotham, a geometric sans-serif, in lush and delightful ways. From the photography to the 3-D printed cookie cutters, the zine takes readers along through a fun, recipe-like booklet. The choice of vibrant colors and food photography reveals the playful sides of Gotham. 

One of the requirements to the typographic zine was to show each letterform.

Instead of displaying a typical alphabetical layout of each letter in the typeface, the designer decided to reveal the letterforms in a pangram, or a sentence that contains every letter in the alphabet. This is revealed on the first spread of the zine. The zine experiments with different ways of displaying the font. The zine places significant emphasis on the versatility of the typeface, which is demonstrated through the photography and playful layouts. 

 

This typographic zine celebrates Gotham, a geometric sans-serif, in lush and delightful ways. From the photography to the 3-D printed cookie cutters, the zine takes readers along through a fun, recipe-like booklet. The choice of vibrant colors and food photography reveals the playful sides of Gotham. 

Image-making

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experimental elements

In addition to the book design, I wanted to include some extra experimental elements to the zine. I created an interactive front cover which includes 3 different recipes on the back of the inserts. The covers have a fun pattern on the front, which are inspired by the cookies that are demonstrated in the zine.

I also created 3D cookie cutters as both an extra element to the book, but also the tools I used to create the cookies I made in the book! The process behind making the 3D cookie cutters was very interesting. I created the cookie cutters in a 3D software, where I could then export and print them out in 3D. I loved seeing each of the layers as it got printed out.

 
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Take another look at the project.