Joyce Chen

Imagination Unbound

Imagination Unbound

“She lets her imagination run away with her
— Kate Spade

An abstract animation investigating the ways in which people have to find themselves everyday. Based on a quote by Kate Spade, "She lets her imagination run away with her," this piece explores the idea that one must let their creativity out on its own journey of discovery to fully embrace their passion in their work.

Below are the styleframes of the minute-long animation. These styleframes exemplify the fun explorations of texture, color, composition, and animation.


One of the most challenging parts of the project was exploring different dynamic compositions, while still being able to tell a narrative through the simple illustrations. In addition, the textures added life into these illustrations, creating more visual interest. Below is the final animation: