Joyce Chen
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Imagination Unbound

Imagination unbound

Personal Work | 2018
animation, illustration

12th International Design Awards,
Bronze Winner
| 2019
Multimedia/Animation

An abstract animation investigating the ways in which people have to find themselves everyday. Based on a quote by Kate Spade, "She lets her imagination run away with her," this piece explores the idea that one must let their creativity out on its own journey of discovery to fully embrace their passion in their work.

This animation was designed to demonstrate a full narrative through using only primitive shapes. The animation explored strong compositions and usage of textures to create stronger imagery.

 

Imagination Unbound Animation; Sound Design cut using music by PilotPriest


animation styleframes

Below are the styleframes of the minute-long animation. These styleframes exemplify the fun explorations of texture, color, composition, and animation.

 
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One of the biggest challenges was creating a strong narrative with only primitive shapes. This pushed me to manipulate compositions to create points of tension and resolution throughout the animation through the usage of asymmetrical and symmetrical designs. In addition, I was able to learn more about creating stronger and more complex animations.

Process

 

Imagination Unbound Animatic