Joyce Chen
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JCrew Campaign

JCrew campaign

Personal Work | 2019
design, advertising, illustration

J.Crew has been notoriously known for their iconic and classic clothing designs for both men and women.

This advertising campaign was inspired by the regular customers at J.Crew. This campaign was aimed to reinforce their top-notch personal styling services in their stores. This hypothetical advertising campaign was designed in hopes that it would increase traffic to the brick and mortar stores and provide better experiences to their consumers.

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Rollup_Poster.jpg
Trifold-Brochure-Mockup.jpg
Socialmedia_ad.jpg
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The challenge for this project was to create a campaign that would encourage customers to visit the physical stores. Online shopping has been notably getting more popular over the past couple of years, which has directly impacted the traffic in brick and mortar stores. I wanted to create a campaign that would bring more customers into the stores by emphasizing the idea of a personal styling session.

Process