Joyce Chen

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Book Response: Chapter 2

 

This chapter analyzed the anatomy of typography, and specifically went into detail about the typefaces that were available for our poster project. The book recapped the information that we learned in class about the different parts of letterforms, including capline, x-height, stroke weights, etc. I thought it was very interesting that different typefaces manipulate the letterforms to optically appear to be mathematically correct, but when in reality it is not actually correct. After reflecting on the reading, I felt like it connected with my work this past week. This past week, I have been not only working on the layout of my poster design, but also researching about my typeface, Bodoni. The book described modern fonts to have, “strong geometric quality projected by vigorous horizontal, vertical, and circular forms”, which I have been playing around with in my poster project. In my poster project, I wanted my informational side of the poster to completely embrace the “feeling” of what Bodoni represents. I have been trying to find new ways to represent the iconic thick and thin lines that are so prominent in this modern typeface. So far, I have been having fun playing with proportions and new ways of playing the text in a dynamic way, but yet still keeping it rational and staying on the grid.

 
Joyce Chen