Joyce Chen

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Book Response: Chapter 6

 

This week’s chapter was about typographic messages, specifically the relationship between form and content. The book dives into talking about the different “ism” movements that occurred during that period, including the Dada movement, Futurism, and Constructivism. In these period, they were experimental with the way they presented content. One of the images I found very interesting was the way the “E”s were presented. The designers took a simple geometric E and presented the letterform to match the description underneath it. The designers were experimenting with expression in this image. Throughout the chapter, it presented several images where the designers presented the words in the appropriate context. Another super interesting visual was the “zipper” word. The designer presented the word zipper in a way that actually looked like a zipper. All of this connects back to the project that we’ve been currently working on. I want to try to integrate these ideas when I’m revising my zine, especially in the poem spread. I think I can find a fun way to express these words that fit the mood of the content. I am already experimenting with the colors that are presented. I want to do more iterations. I am also thinking about adding more quotes throughout my zine. One of the things that I will definitely be thinking while designing is how I can present these words in appropriate ways that match the tonality of the words.  

 
Joyce Chen