Joyce Chen

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Book Response: Chapter 8 & 9

 

This week’s chapters discussed about two important topics: first, it discussed about handling typography on screen, and second about handling kinetic typography. Since screen fonts are made to be bitmaps, it presents a problem with possible legibility issues. The book discusses some ways to combat these issues with methods like anti-aliasing, hinting, the use of pixel fonts, and type as an image. One thing that I learned was that many effective web pages use only two or three different typefaces. One rule of thumb to live by when choosing the fonts is to find typefaces that have plenty of contrast. In the next chapter, it discussed and showed examples of kinetic typography. The new ways of displaying typography adds more interest and dynamic energy to the art pieces. I really loved the exhibition poster for a museum in New York! The poster utilized a beautiful color palette and an interesting use of typography to present the information to people. While kinetic typography is an experimental sector of typography, the chapter discussed the same principles of typography such as hierarchy, meaning, variation, etc. However, in this sector of typography, time plays an important role. The speed, duration, rhythm and pace are all elements to consider while handling kinetic typography.

 
Joyce Chen