Joyce Chen


Project One Reflection


I cannot believe how fast this semester is flying by! This past week, we had our critique for project one and we’re already starting on project two! I will have to admit, this project took me on an emotional rollercoaster. One minute, I’m passionately designing and loving every second of it, and the next, I’m having a panic attack about whether my designs are good enough or if I’ll be able to finish it on time. One of the biggest worries I have about many of my designs is if there is enough presence. I enjoy working in a very minimalist style, but as a side effect, I feel like it doesn’t always have the strongest presence or sometimes looks “too simple” when standing up next to other work. I want to push my designs that it will still have a strong presence even when it’s not compared to any other context. One of the things I realized while reflecting on this project is that for the future, I want to explore even further in this style. I want to explore different types of grids and see how I can push my use of white space even further. Most importantly, I want to push myself to get out of my comfort zone and design by taking some risks.

Now that I got my critical feedback out of the way, I will say that I am overall very satisfied with my work that I produced for this project. At the end of the day, I had so much fun doing this project. I enjoyed the whole process, from reading up on Bodoni in the art library to staying up late nights making iterations of the pattern for my conceptual side. I think I ended up with a super strong concept for my experimental side of my poster. I loved the layers of thinking that will allow the viewers to interact with my piece. In my opinion, I think my poster does a good job at celebrating the letterforms of Bodoni. Overall this project was super fun and pushed my creativity, but I’m also happy that we are moving onto the next project!

final iteration.jpg
Joyce Chen