Joyce Chen

Lux Rebrand

Lux Rebrand

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Elevating the current logo by introducing color and unique letterforms

Lux is an international brand that is part of Unilever. Lux provides luxurious, yet affordable beauty products to women all over the world. This project's goal was to rebrand the current Lux logo and packaging. By introducing fun colors and patterns to the packaging, as well as the logo, the brand is able to better target their audience. The unique and elegant shape of the letterforms creates a sophisticated and memorable emblem that will capture the attention of their audience.  


Reimagine the packaging

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Final Mockup Lux 3.png