Joyce Chen

Nonprofit Redesign

Nonprofit Redesign

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Communicating a sense of empowerment through the elegant design

The objective of this project was to redesign a local nonprofit organization. The local nonprofit organization chosen for this project was Beaded Treasures Project. This nonprofit organization strives to teach and provide skills for refugee in Louisville, Kentucky. This redesign of the website creates a more inviting, welcoming interface for women in need. The designer uses a combination of vibrant colors and emphasis on the call-to-actions to create a more enjoyable experience for users. These extra elements are also well-balanced with the white space, giving an overall calming experience.