Joyce Chen
NOT_Web.jpg

NOT

not aligne rebrand

Client Work | 2019
print design, web design, packaging design, art direction

Animation & 3D Illustration: lpgraphix

Based in New York City, NOT is a fashion brand that experiments with creating a playful and transformative experience through the clothing.

In collaboration with lpgraphix, this in-progress rebrand encompasses a large range of applications in both digital and print platforms. The introduction of organic shape elements complements the geometric typography and structured layouts. While the animation explores the design process behind NOT’s garment design.

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Website Overview

Poster Campaign

Poster Campaign

Poster Campaign

Poster Campaign

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Shirt_Box_web.jpg
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Unexpected. Playful. Transformative.
Select page of brand standards manual

Select page of brand standards manual

Select page of brand standards manual

Select page of brand standards manual