not aligne rebrand
Client Work | 2019
print design, web design, packaging design, art direction
Animation & 3D Illustration: lpgraphix
Based in New York City, NOT is a fashion brand that experiments with creating a playful and transformative experience through the clothing.
In collaboration with lpgraphix, this in-progress rebrand encompasses a large range of applications in both digital and print platforms. The introduction of organic shape elements complements the geometric typography and structured layouts. While the animation explores the design process behind NOT’s garment design.