Joyce Chen
Website_020_Shoptiques.jpg

Shoptiques

Systems Design

Website_020_Shoptiques.jpg
 

Shoptiques REbrand

Student Work | 2018
visual identity design, illustration, animation


Addy’s Award Local Gold, Local Silver | 2019
Student Integrated Brand Identity Campaign

Student Animation

AIGA Louisville The Show | 2019
Student Honorable Mention

Shoptiques is an online platform that allows shoppers to discover the world’s best local boutiques. These boutiques are handpicked and filtered from various locations throughout the world. 

The approach to this redesign is to evoke sophistication, elegance, and a sense of adventure, just like a typical Shoptiques customer. These attributes are embodied through the bright colors and elegant type treatment.

 
Original logo design

Original logo design

Logo Redesign; signature texture

Logo Redesign; signature texture

Select Print Advertising

Select page from catalog

catalog_003.jpg

Letterhead and Business Cards; using typefaces Lora and Lato

Invoice; using typefaces Lora and Lato

Packaging: Shirt Box

Packaging: Shirt Box

Packaging: Large box; featuring specialty pattern on tissue paper

Packaging: Large box; featuring specialty pattern on tissue paper

Overview of Website

Advertising: Animation

Brand Standards Manual; Select page of chapter sections

 
Start your adventure with Shoptiques.
Select page from brand standards manual; Photography style brand guidelines

Select page from brand standards manual; Photography style brand guidelines

Select page from brand standards manual; Type Hierarchy guidelines

Select page from brand standards manual; Type Hierarchy guidelines


Throughout the design process of the Shoptiques rebrand, it was important for me to keep in mind of Shoptiques’ major competitors. One of the major elements that I added to reinforce this idea was the introduction of illustrations to the overall branding. I decided to focus the branding and advertising on the unique idea that Shoptiques collects clothing from all over the world. I wanted the advertising to both highlight the location and the quality of the products.

Process