Joyce Chen is a director based in New York City. She works with a multi-disciplinary approach that seeks narrative through image-making. Her work ranges from creative direction, art direction, campaign development, CGI and branding. She has experience leading projects in beauty, fashion, and lifestyle.
SERVICES
Art Direction
Branding
CGI Design
Campaign Development
Creative Direction
Live Action
Treatment Writing
Visual Identity
SELECT CLIENTS
Alicia Keys
Bloch
Clean Origin
ELF Cosmetics
European Wax Center
Estée Lauder
Eve Lom
Fashion Fair Cosmetics
Florence by Mills
Future Deluxe
Hello Playful
Huawei
Kosas Cosmetics
L'Oreal
Lauren Conrad
Laura Mercier
NOT Aligne
NYX Cosmetics
Microsoft
Orcé Cosmetics
Ouai Haircare
Sephora
Shani Darden
Six N. Five
Summer Fridays
Tendril
Ulta Beauty
Vegamour
AWARDS & PRESS
STASH Magazine
Huawei
2024
Hermes Creative Awards
Platinum Award
Symphonic MD Branding
2024
AIGA Louisville
Women in Design Talk, 2024
8720 Agency Curatorial
Permafrost, 2021
WWD Magazine
NOT Aligne Viv Short Film
2019
Fashion Week Online
NOT Aligne Viv Short Film
2019
