Joyce Chen is a director based in New York City. She works with a multi-disciplinary approach that seeks narrative through image-making. Her work ranges from creative direction, art direction, campaign development, CGI and branding. She has experience leading projects in beauty, fashion, and lifestyle.
SERVICES
Art Direction
CGI
Campaign Development
Creative Direction
Visual Identity
SELECT CLIENTS
Alicia Keys
Bloch
Clean Origin
ELF Cosmetics
European Wax Center
Eve Lom
Fashion Fair Cosmetics
Florence by Mills
Future Deluxe
Hello Playful
Huawei
Kosas Cosmetics
Lauren Conrad
NOT Aligne
Microsoft
Orcé Cosmetics
Ouai Haircare
Sephora
Shani Darden
Six N. Five
Summer Fridays
Tendril
Ulta Beauty
Vegamour
PRESS
AIGA Louisville
Women in Design Talk, 2024
8720 Agency Curatorial
Permafrost, 2021
WWD Magazine
NOT Aligne Viv Short Film
2019
Fashion Week Online
NOT Aligne Viv Short Film
2019
