EUROPEAN WAX CENTER REBRAND

EUROPEAN WAX CENTER  |  2021

Art Direction
Branding
Digital Campaign
Packaging Design
Visual Merchandising

European Wax Center, one of the nation’s largest waxing center, wanted to give their brand a revamp. They wanted a brand that felt minimal, approachable, yet highly efficacious.

Through our explorations, we developed a new visual identity system and strategy that elevated the brand through its various touchpoints including art direction, packaging, print collateral, digital, and visual merchandising. 

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Before and After Branding

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CREDITS

Creative Agency: CASE Agency
Creative Direction: Cameron King & Jocelyn Lee
Art Direction: Joyce Chen & Nicole Davis
Packaging Design / Branding / Digital Campaign / Visual Merchandising: Joyce Chen & Nicole Davis
Photography: Andrew Mccaul & UGC Content

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