European Wax Center, one of the nation’s largest waxing center, wanted to give their brand a revamp. They wanted a brand that felt minimal, approachable, yet highly efficacious.

Through our explorations, we developed a new visual identity system and strategy that elevated the brand through its various touchpoints including art direction, packaging, print collateral, digital, and visual merchandising.

Before and After Branding

CREDITS

Creative Agency: CASE Agency
Creative Direction: Cameron King & Jocelyn Lee
Art Direction: Joyce Chen
Packaging Design / Branding / Digital Campaign / Visual Merchandising: Joyce Chen & Nicole Davis
Photography: Andrew Mccaul & UGC Content