Celebrity esthetician, Shani Darden wanted to redesign her packaging to not only stand apart from other esthetician skincare lines, but also add differentiation between her various products. Keeping her iconic packaging forms, we updated her logo and packaging to feel sophisticated, while maintaining a level of credibility.

While maintaining a minimalistic approach, we added a simple and elegant line to differentiate her two top selling products, Retinol Reform and Texture Reform. This redesign also allows consumers to easily read the information on the packaging.

CREDITS

Creative Agency: CASE Agency
Creative Direction: Jocelyn Lee
Art Direction / Packaging / Branding: Joyce Chen & Nicole Davis