SYMPHONIC MD BRANDING

SYMPHONIC MD  |  2023

Art Direction
Branding
Packaging Design

Created by a group of scientists, Symphonic MD is at the forefront of cutting edge formulas.

Our task was to create an all encompassing brand identity that captures the essence of the innovation behind the brand, as well as develop evergreen art direction and a custom packaging design. Our approach was grounded in the precision behind the formulas. As we visualized precision, we leaned into minimalistic, sharp lines to become the basis of our visual language. Our art direction leans into sharp directional lighting and clean lines to pair nicely with our typography and icons. 

Likewise, our packaging embodies the elevated minimalism through the sharp edges on the cap, as well as a boldness through the material pairing of the concrete finish and metallic touches.

CREDITS

Creative Agency: Front Row
Creative Direction: Irmand Trujillo
Art Direction, Branding, & Packaging: Joyce Chen