Based in New York City, NOT is a fashion brand that experiments with creating a playful and transformative experience through the clothing.

In collaboration with Luke Parker, this rebrand encompasses a large range of applications in both digital and print platforms. The introduction of organic shape elements complements the geometric typography and structured layouts. While the animation conveys the story of the design process behind NOT’s garment design.

CREDITS

Creative Direction / Art Direction: Joyce Chen
Animation / 3D Design: Luke Parker
Music: Mike Truesdell