Thoughtfully designed and ethically created, Clean Origin is committed to you, our future, and to the earth. Clean Origin offers exclusively lab grown diamonds for fine jewelry.

We re-designed the branding, packaging, campaign, and art direction to tell this sustainable and emotional story in an elevated way. Our approach was leaning into soft, earth tones and pairing it with beautiful lifestyle imagery that conveys Clean Origin’s commitment to the earth and the future.

CREDITS

Creative Agency: King and Partners
Creative Direction: Inii King
Art Direction: Joyce Chen