CLEAN ORIGIN REBRAND

CLEAN ORIGIN  |  2022

Art Direction
Branding
Packaging Design

Thoughtfully designed and ethically created, Clean Origin is an exclusively lab-grown-diamonds jewelry company where sustainability meets luxury fine jewelry.

Clean Origin partnered with King and Partners to redesign the branding, packaging and art direction, as well as create evocative campaigns that tell this sustainable and emotional story in an elevated way.

As the creative lead and art director, I approached rebranding Clean Origin with an eye for embracing the sustainability side of their brand. The art direction leans into soft earth tones while adding dimension to the branding by pairing it with intriguing lifestyle imagery – creating a strong connection to Clean Origin’s commitment to the earth and the future. The packaging design is sustainable yet luxurious through the thoughtful selection of paper texture finishes, blind emboss techniques and beautiful typography. The attention to the subtle finishes exudes quiet luxury.

CREDITS

Creative Agency: King and Partners
Creative Direction: Minh Anh Vo Schuft
Art Direction: Joyce Chen