FASHION FAIR COSMETICS

FASHION FAIR  |  2021

Art Direction
Campaign Development
Creative Direction

Fashion Fair Cosmetics relaunched after a long hiatus with new formulas that celebrate their rich history as one of the earliest cosmetic brands to offer representation across a diverse range of skin tones.

Highly inspired by Fashion Fair’s roots as a renowned fashion icon we took an editorial approach, emphasizing the style and glamour of the holistic look to represent the aspirational qualities of this revamped cosmetic brand. We created a strong and exciting campaign to reintroduce the beauty line to the public as the brand enters Sephora with a series of videos starting with a teaser video with Pat Cleveland to tie in with the heritage background of the brand and show her passing the baton over to Fashion Fair's latest brand ambassador, Kiki Layne.

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CREDITS

Creative Agency: School House
Creative Direction: Irmand Trujillo
Art Direction: Joyce Chen
Photography: Justin French
Post Production: Bespoke Digital

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