Estée Lauder’s Revitalizing Supreme Youth Power Creme is a luxurious and rejuvenating cream potent with their collagen ingredient.

I was brought on by Tendril to create the art direction for the 30 second product film highlight the cream’s release. The art direction immerses viewers in amber lighting and sensual flecks of gold – bringing a branded experience to the forefront alongside a sense of warmth and approachability.

This elegant look and feel is paired with visualizations of scientific expertise behind the innovative product and its ingredients. The visual coupling is balanced with enchanting motion that brings it all together with intrigue and wonder.

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CREDITS

FILM

Directed and Produced: Tendril
Executive Creative Director: Annie Nguyen
Executive Producer: Mary Anne Ledesma
Producer: Andrea Chan
Director: Marcos Girado
Art Director: Joyce Chen
CGI Supervisor: Flavio Diniz
Design: Tim J., Ezequiel Grand, Jacktone Okore, Kana Terao
Animation: Ezequiel Grand, Leonardo Bortolussi, Samuel Bohn, Lukas Mayer
Lighting & Render: Christian Hecht, Yeseong Kim
Comp: Astrid Cardenas, Corey Larson

Music: Zelig