In partnership with Los York and Motorola, we developed a global campaign to launch the full 2025 Motorola Razr lineup. It was a cohesive creative system that introduced the latest devices through bold textures, sleek features, and latest technology.

Our challenge was to spotlight a wide range of new finishes while building a unified visual identity across all paid media. The solution: a vibrant campaign anchored by a signature blue backdrop that made every device pop and reinforced brand recognition at every touchpoint.

To support international rollout, we also created a modular video toolkit, enabling regional teams to easily adapt content for their markets. The result was a striking, scalable campaign that brought the new Razr generation to life.

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CREDITS

FILM

Directed and Produced: Los York

ECD: Scott Hidinger
EP: Lauren Currie
Director, Motion: Cian Mckenna
Director, Razr: Joyce Chen
Director, CG/VFX: Casey Hupke
Producer: Sascha Flick
Junior Brand Partner: Alex Bartz & Lexi Adams
2D Art Director: Javier Auguste
Art Director: Kevin Stein
3D Designers: Travis Ragsdale, Jordi Pagés, Maksym Vysokolov, Billy Chitkin, Alex Braddock, Marcos Savignano
2D Animator: Elena Sáenz de la Torre Loras
Editor: Lin Wilde