In close collaboration with Amazon, we were tasked to create a captivating launch film featuring this year’s latest Echo products at the 2025 DBS Launch Event. In addition to the main film, we were also tasked to create short 15s product videos that would appear on the product web pages.

We began with quick ideation and scripting that explored the evolution of the Echo products, featuring the Echo Dot, Echo Studio and Echo Shows. We explored different ways to morph the key components of the products into the final forms to emphasize the newness of the products. We leaned into creating a captivating ASMR moment through tight macro closeups of parts coming together paired with synchronized sound design to create a fully immersive experience at the event.

Our films captured the essence of the precise engineering ehind the new Echo products through a combination of compelling story telling, satisfying transitions and sound design, and detailed textures.

PROCESS

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DPV FILM

CREDITS

FILM

Directed and Produced: Los York

Amazon:
Group Creative Director: Aaron Sanchez
Creative Director: Jake Matthews
Creative Director: Curtis Beach
Senior Creative Producer: Dorian Douglass
Sr. Creative Producer: Marguerite Olivelle

LOS YORK:
Live Action Director, CCO, Owner: Seth Epstein
MD, Partner: Melina Osornio Executive
Creative Director: Scott Hidinger
Creative Director, 3D: Cian Mckennna
Creative Director: Joyce Chen
Senior Producer: Lindsey Riddle
Creative Technical Director: Casey Hupke AKA “Prof”
Executive Producer, Studio: Tita Poe
Director of Operations, Production: Colin Rieser
Associate Producer: Olivia Vitagliano
3D Designer: Vernon Roberts, Maksym Vysokolov
3D Motion Designer: Travis Ragsdale, David Rowley, Philip Lück, Nick Zieroff, Shane Hanlon, Eduardo Escanho, Jesus Suarez, Rob Juárez
2D Designer: Devin L. Hayes, Ha Eun Chang
Editor: Robert “Chip” Sneed, Lin Wilde
Compositor: Matthew Lane-Smith, Sven Dreesbach
Composer: Andrew Huang Mixer: Jeff Payne, Eleven Sound