With hair loss becoming more relevant in both millennial men and women due to stress, L’Oreal created a new hair serum that will help prevent and stimulate hair growth. L’Oreal partnered up with Tendril to create 30s film to feature their latest product, Elvive Growth Booster for their global conference.

Our challenge was to create a film that beautifully illustrates the technology accurately, while also is visually appealing. We’ve developed a film that breaks away from the standard hair commercials and added a beautiful spin on it through a combination of interesting camera moves and alluring textures.

CREDITS

FILM

Directed and Produced: Tendril
ECD: Patrick Coffey, Caroline Leong
EP: Ramona Gornik-Lee
Directors: Molly Smisko & Don Ackerman
Producer: Julia Blackwell & Charis Mound
Art Director: Joyce Chen
CGI Supervisor: Will Sharkey
Design: Don Ackerman, Rich Nosworthy, Damien Patie, Ezequiel Grand, Danil Krivoruchko
Animation: Ezequiel Grand, Hernán Lindenbaum
Lighting & Render: Paulo, Maxime Roz, Christian Hecht
Comp: Alexandre Veaux