In close collaboration with Amazon, we were asked to create a one minute film showcasing the latest 2025 Kindle releases for the DBS Launch Event. The film blends live action and CGI to deliver a clear and engaging product reveal.

Our process began with scripting and early ideation to build a strong narrative that moves naturally from live action into CGI. The initial creative direction centered on the tagline “Where ideas bloom, led us to explore a range of floral inspired visuals and motion styles that helped bridge both worlds. As the work evolved, the concept shifted and we quickly pivoted toward building a more grounded but still magical café environment as the film’s final setting. We focused on creating a tactile, ASMR-driven moment through tight macro close-ups of components coming together, paired with precise sound design. The result was a fully immersive experience designed to land powerfully in the live event setting.

We created a film that introduces the latest products through a refined, atmospheric visual language, with subtle references to past campaigns. Carefully crafted sound design and visuals work together to create an immersive reveal for this year’s event.

PROCESS

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CREDITS

FILM

Directed and Produced: Los York

Amazon:
Group Creative Director: Aaron Sanchez
Creative Director: Jake Matthews
Creative Director: Curtis Beach
Senior Creative Producer: Dorian Douglass
Sr. Creative Producer: Marguerite Olivelle

LOS YORK:
Live Action Director, CCO, Owner: Seth Epstein
Executive Creative Director: Scott Hidinger
MD, Partner: Melina Osornia
Creative Director, 3D: Cian McKenna
Senior Producer: Lindsey Riddle
Creative Technical Director: Casey Hupke
Executive Producer, Studio: Tita Poe
Director of Operations, Production: Colin Rieser
Creative Director: Mike Schaeffer & Joyce Chen
Art Director: Anders Rostad
Associate Producer: Olivia Vitagliano
Associate Producer: Aaron Carlos
CG Lead: Kris Cook
3D Designer: Maksym Vysololov, Vernon Roberts, Tyler Haywood, Doug Bowden, Jesus Suarez, Andrea Phillipon & Leo Esteves
2D Designer: Devin Hayes & Ha Eun Chang
Compositor: Karl Hein & Sven Dreesback
Editor: Nick Wilson
Music: Echo Lab
Mixer: Jeff Payne, Eleven Sound