MICROSOFT BING

MICROSOFT BING  |  2023

 Art Direction
Live Action Production
3D Design

Microsoft partnered with us to create an exciting hybrid live action and CGI film that showcases their latest AI feature and how it can be incorporated in an everyday setting. We developed visceral and abstract moments to visualize Bing AI at work, while also infusing the film with bright colors and soft forms in the props to make it feel approachable.

Additionally, we were also tasked with creating a wallpaper for the all new AI-Powered Bing. This new wallpaper will be the primary image for the platform.  Our goal was to create an image that was a combination of uplifting and iconic, while also working well with existing backgrounds like the Edge background image.

Our wallpaper infuses aspects of AI to bring manmade aspects and nature together. The wallpapers include a dark and light mode series, as well as incorporating hints of life in the image through touches of light and beautiful details to our landscapes.

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CREDITS

FILM

Directed and Produced: Future Deluxe
Executive Creative Director: Ant Baena
Producer: Tarik Thompson
Creative Director: Kevin Stein
Art Director: Joyce Chen
CGI Supervisor: Sam Cividanis
Design: Eric Bernal, Mau Borba, Javi Tommasi, Liam Henderson, Greg Boychuck
Animation: Steven Dvornik, Rudy Taege, HernĂ¡n Lindenbaum, Dan Darling
Edit: Matt Cronin
Color: Casey Bohrnell

Music: Zelig

Live Production: Swanson Studio
DP: Paul Wegman

WALLPAPER DESIGN

Directed and Produced: Future Deluxe
Direction: Joyce Chen
Design: Martin Cusano, Ollie Zissou

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